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Privacy Policy

Last updated: May 8, 2025  |  The Whitening Experts, San Marcos, CA

This Privacy Policy describes how The Whitening Experts ("we," "us," or "our") collects, uses, and shares information about you when you visit our website, contact us, or use our services. By using our website or providing us with your personal information, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following categories of personal information:

  • Contact information — name, email address, phone number
  • Appointment information — booking details, service preferences, visit history
  • Communications — messages you send us via phone, email, or web forms
  • Technical data — IP address, browser type, pages visited, and other usage data collected automatically via cookies and similar technologies

2. How We Use Your Information

We use the information we collect to:

  • Schedule, confirm, and manage your appointments
  • Communicate with you about your bookings and our services
  • Send you marketing and promotional messages via SMS and/or email, where you have provided consent
  • Respond to your questions and provide customer support
  • Improve our website, services, and business operations
  • Comply with legal obligations

3. SMS / Text Message Marketing

By providing your mobile phone number, you expressly consent to receive recurring automated marketing text messages (e.g., appointment reminders, promotions, and updates) from The Whitening Experts at the number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies.

How to Opt Out of SMS

You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. After opting out, you will receive a single confirmation message. No further marketing texts will be sent unless you re-subscribe.

Help & Support

For help, reply HELP to any text message or contact us at info@thewhiteningexperts.com or (619) 446-9375.

No Sharing of SMS Consent

Your mobile phone number and SMS consent will not be shared with or sold to any third party for their marketing purposes.

4. Email Marketing

If you have provided us with your email address and opted in to receive marketing emails, we may send you promotional offers, news, and updates. You may unsubscribe at any time by clicking the "Unsubscribe" link in any marketing email or by contacting us directly. We will process your opt-out request promptly in accordance with the CAN-SPAM Act.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service providers — third-party vendors who assist us with scheduling, payment processing, email or SMS delivery, and analytics, each bound by confidentiality obligations
  • Legal authorities — when required by law or to protect our legal rights
  • Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring party

We will never sell, rent, or trade your personal information, including your SMS opt-in data, to third-party marketers.

6. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. You can configure your browser to refuse cookies; however, some features of the website may not function correctly if cookies are disabled.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, and resolve disputes. When information is no longer needed, we securely delete or anonymize it.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can delete it.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access and receive a copy of your personal data
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information below.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, or misuse. However, no transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: